ALTERNALEAF

Alternaleaf revolutionised Australian telehealth space with streamlined, online access to plant medicine. As the founding creative manager, their sterile and clinical visual narrative was rebranded into a modern, bold, and deeply accessible identity. By scaling a cohesive logo, color system, and UI language across patient portals, ads, and the website, this design framework fueled Montu's rapid expansion and supported their record-breaking $3.5M crowdfunding campaign.‍